This significantly increases the conversion rate. If combined with SEO techniques, even better results can be achieved.
We are on the Internet, but… What about the real world?
Almost everyone tries to generate leads with Inbound Marketing only on the indonesia number list Internet. It is true that it is our main battlefield. But we must have a global vision: what happens outside the Internet influences the Internet.
There are offline channels that, combined with Social Media, Email Marketing and Search Marketing, can be very effective in our mission. Among them:
Traditional mail
Events
Television
Traditional mail is ideal for many people, especially those whose average age is over 25 years old.
It should be used in the same way as email, using segmentation and personalization of content and avoiding the indiscriminate sending of advertising.
On the other hand, it allows the use of techniques that are impossible on the Internet, such as olfactory marketing.
Events are useful for attracting sectors with little online presence. Although it may seem incredible, there are many people who do not consider access to the Internet essential: elderly and some middle-aged people, farmers, low-income people, conservative individuals, etc. These minorities, however, may be interested in our products.
Another very effective offline channel for generating leads with Inbound Marketing is the so-called Street Marketing : it involves advertising our products, services or commercial initiatives in public spaces. For a campaign of this type to be successful, two important factors must be taken into account: time and place. This will largely depend on the target we choose.
As for television, some people think it is an expensive medium for advertising campaigns. But the opposite is true.
The promotion needed to generate leads with Inbound Marketing is usually broadcast during the cheapest hours.
That said, it goes without saying that traditional commercials and teleshopping are still ideal for attracting potential customers.
And to finish it off…
We cannot forget that if we combine online and traditional channels, our campaign will be more powerful.
Generating leads with Inbound Marketing is an art: it requires creativity, commitment and a lot of patience.
The results may take a while to arrive at first. But with a well-planned campaign, it is almost certain that the conversion rate of our leads will skyrocket within a few months.