6 best tools for managing customer service on social media

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Meet your customers where they are. Social germany b2b leads media customer service tools create a two-way dialogue between you and customers. Interacting on social helps you build meaningful relationships with your customers, making them feel heard and appreciated. As a result, your customers have a more positive brand experience. Index data shows 36% of businesses plan to make social customer care a shared responsibility between marketing and customer service. The right social media tools can help marketing and customer service teams support each other.
Some customer service social media tools integrate with popular CRM systems to seamlessly synchronize customer data and interactions across channels. This holistic view of customer data empowers marketing, sales and support teams to provide an omnichannel experience and pull deeper insights that inform the entire customer journey.

Typically, a customer support team manages the tool. Most tools connect with the major social networks and support collaboration ‌to help agents effectively organize, delegate and respond to requests in one place.

Let’s dive into our list of customer service social media tools to consider.

No matter your company size, industry or budget, there’s a tool that fits your needs. Each has different features and capabilities for delivering customer support, such as:

Plans that scale with a growing team
Software and social network integrations