In short, a product is everything that is available to the consumer.
The 4P strategy is based on understanding what your offering needs to stand out from the competition and win customers.
In other words, what makes your product so desirable or unique? Because if you don’t stand out, it’s hard for you to thrive.
Start simple, register on any survey service, and conduct the survey itself.
This isn't the first time I've done this, but if you're just starting out, I'd encourage you to ask some open-ended questions like:
What problem can I help you solve? (This will give you an idea of what your product should do)
What is your favorite marketing product and why? (You can replace the word “marketing” with whatever industry you are in. This question gives you an idea of who your competitors are gambling data philippine phone number they are doing)
Why did you come here? (This will tell you why people come to your site and what they are looking for)
How can we make our product better? (This is great if you already have a product, as you will get real feedback)
What don't you like about competitor ABC ? (Replace competitor "ABC" with your competitor's name... this question tells you where there is room to improve yourself)
I want you to pay special attention to that last question. It will really help you identify how you can differentiate yourself from your competitors.
Now, before you start building a product (or making it better if you already have one), don't invest too much time and money without having feedback at this point.
Price
Price is simply an indicator of how much you charge for your product (or service).
It is not difficult to understand, it is much more difficult to set the “right” price. The price should not only provide a good sales volume, but also give the greatest profit.
The real question is: how do you want to be perceived?
Amazon wants to be the place where you can get the most valuable products from A to Z. And of course, deliver them super fast for your convenience.
My friends company offers high quality caviar at low prices. You get the same caviar that big brands offer for much more money.
You might think that the low price cheapens the brand, but instead it brings transparency to the market and educates people that caviar is not very expensive... it's really just a marketing ploy.
How to Create a Product Your Customers Will Love
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