How to Promote an IT Company on the Internet: 10 Tips

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When developing a communications strategy, it is also important to consider the advertising objective:strictly informational communication is suitable for promoting content, such as articles in a company’s expert blog;
informational-emotional communication is a universal approach that can be used to introduce a brand to a new audience or as remarketing for website visitors;
Commercial communications are best suited for a “hot” audience that is already familiar with the brand (for example, for the nth publication in order from a luxembourg telegram database partner, given that previous publications were well received, brought you traffic or sales).


Avoid extremes in advertising targeting
A typical mistake when promoting IT products is too broad targeting and high-frequency keywords. In general, using them is fine, but you need to determine the risks: are you ready for unqualified requests? The opposite cases are no less common, when, for example, a very narrow audience cluster is selected, for which it is difficult to get any coverage.

9. Don't make premature conclusions about the effectiveness of context and targeting
Stable results from advertising in the first month are rather an exception in the IT sphere than a rule. Here we work with the traffic funnel, which needs time to be filled with users. The average period that can show a more or less stable result and provide conclusions for adjustments is 2-3 months.

Check assisted conversions and compare the effectiveness of advertising channels
When purchasing IT services, customers often make more than a dozen touches with the company's advertising products. Due to the notorious long term of the deal, it is important to track in the analytics counters not only the last or most recent significant advertising channel that provided the conversion, but also all the intermediate ones. This can be done in the super-useful Google Analytics report "Multi-Channel Funnels". Here you can find data on the paths to conversion, the length of the sequences of advertising channels, the time to conversion.