These may include both text specialist

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1. Social media content creators.s: SMM copywriters, technical writers, BIOlogists (an extremely exotic direction of designers of laconic and attractive descriptions of unique selling propositions for pages and groups and “headers” of personal profiles), story writers. And also SMM designers, storymakers. The direction of gamifiers in stories stands out separately. There are content creators for video blogs, both for enterprises and organizations, and for personal blogs

2. Community managers and their hands and eyes in numerous communities - moderators, both for business, gaming and other communities.

3. The whole layer of digital managers has been replenished, in addition to the usual digital and SMM director, with information producers of various levels and stripes.

4. The growth of the influencer marketing trend within SMM has generated demand for blogger managers from both clients and bloggers. These specialists take on the routine work of processing communications and forming technical and creative tasks for posting and monitoring posting (seeding) in Telegram, Viber, YouTube, TikTok and uae email list VKontakte communities, and posting something as seeding in Odnoklassniki is something completely exotic. Unfortunately, these are often former PR specialists who have changed their colors a bit, but are still completely technically illiterate and do not have basic tools for searching and analyzing communities and influencers. Everything in this topic is based on personal connections.

5. There are very few quality specialists in such an SMM area as reputation marketing – systematic work with HoReCa and tourism is impossible without attention and daily work with cards in Google services, Yandex Business, tripadvisor, collective blog platforms like Turpravda, Tury.ru and various kinds of “review sites”.

In the medical field, each clinic and even doctors now have their own special ratings with reviews and assessments, where there is a serious battle for the TOP and the audience's attention. Forums are not forgotten either, in many subjects (technology, construction, medicine) they are alive and provide both PR and leads.