Find out where your customers will be spending

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So if you sell clothing (or umbrellas), the benefit of tailoring your messaging based on this type of value-based segmentation is obvious. Micro-segment based on the climate of their vacation location .their summer vacation, with a pre-email campaign in exchange for a discount or other freebie to get the information. Lyft is an American transportation company that connects drivers and carpool users through a mobile app. It noticed that demand for drivers increased in certain weather conditions and temperatures. So, if a city was experiencing lower than usual demand because the weather didn't meet high-demand criteria, Lyft could anticipate the drop in demand by sending email triggers based on weather forecasts. 2.- By purchasing behavior A very easy way to micro-segment your database is to do so through purchasing behavior. To do this, you must segment your subscribers into two: those who have purchased and those who have not.


You already know that people who have made office 365 email list a purchase trust your brand, so you can assume that it will be easier to get them to buy again. They are also great leads for cross-selling or upselling. However, with new potential customers, you first need to establish trust in your business and brand. product reviews, or brand mentions in the press. For already converted customers, you should segment by purchase type, frequency, and value. Purchase type is a great opportunity to upsell or cross-sell . It also gives you an indication of what kind of products your customer likes. And it will help you send emails with similar products or accessories. If you are selling a product that needs to be refilled or replaced, you can send emails that are targeted to your customer's potential needs .