If you do not confirm the transaction

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Also if the order has undergone any changes. Or they have recently registered and are waiting for you to tell them that everything has gone well. They are highly personalized and occur when the customer is very willing to buy your product or register on your website. Therefore, their opening rates are much higher than any other type of email. This is what is most interesting about transactional emails vs. automated emails. The goal is to communicate with the customer in a personalized way in a purchasing context. To summarize, some of the specific objectives of transactional emails are: The welcome. Confirmation emails: Newsletter subscription, purchases. Payment information. Changes in the order situation. Shopping cart abandonment. Reservations. Cancellation confirmations. Password changes. Tips to optimize your transactional emails When considering your automated transactional email strategy, it is advisable to take certain aspects into consideration so that communications are as effective as possible.


The user already knows what he or she is expecting from you. All the more reason to be brief and concise. In addition, the email is expected to be personalized, since it responds to a specific gmx email list action that he or she has performed. Therefore, it should be made clear what action he or she has just performed and that the email is addressed exclusively to him or her. Likewise, the subject of the email should ideally summarize the content of the email. On the other hand, you should make sure that these emails are as immediate as possible, especially if the customer has made a payment, for example. or take too long, they will become worried and may complain. 2.- Automatic emails Automatic emails, on the other hand, are those emails that are sent to customers or leads and are always related to some commercial intention.