The Impact of a Socially Aware Audience

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Social media is increasingly discussing topics that are relevant to society - politics, education, equality, finance, mental health, social justice. All of these topics are of critical importance to users, and social media provides an opportunity to draw attention to them in order to at least indirectly influence the solution of problems. Brands that ignore socially significant topics in 2021 will very quickly become irrelevant and outdated for their audience.

Formats
You can only determine which format is most popular with your audience using analytics. And it is unlikely that you will be able to find a universal option that will be popular with absolutely all target segments. Nevertheless, experts highlight several formats that will be most in demand in 2021.

Storytelling
The storytelling format helps to hold the attention of the audience, who watches the development of the plot and wants to know how the story ends. The "trick" of storytelling in 2021 is the interconnectedness of laos email list several publications. Create "series" that you want to watch to the end. Let users focus on the plot not because of the need for your product, but precisely due to live human interest.

An example of a production mini-series of the “Give Flowers” ​​store. They came up with this charm back in 2016.

This is real storytelling - each episode is a new story.

Stories
Short video clips are a new format of storytelling. Stories have become incredibly popular due to their ease of consumption and time-saving nature. No need to carefully read the text and look for the main idea, just turn on the story and watch.