The amount of time an average user spends interacting with your site is a good indicator of the quality of your pages. If the data shows that users bounce quickly, this will be a red flag for your team. Studies show that page speed is even linked to conversion. Every 100ms delay in loading can lead to a drop of up to 1% in your revenue . Typically, when a user encounters a slow page, they tend to bounce .
In this case, your pages may be reaching a different audience than the one your company has outlined, meaning that visitors are not interested in the content. Therefore, do some research on the most popular keywords for your ideal consumer profile. This way, you will find topics that are more relevant to your audience.
Another problem is having poor navigation, making it difficult for your user to find the information they need. Finally, the available material may be considered to be of low quality. In all of these cases, the user will avoid spending too much time on your page.
Heatmaps and click patterns
These metrics show which sections of the page are of most interest to visitors. This will make it easier to optimize page navigation. If a user doesn't pay attention to part of the website, the problem may be that the information is hidden or even irrelevant to them.
Try to remove any content from your homepage realtor email list that isn’t essential to your user. Alternatively, you can offer the content as links to more detailed information or even as a PDF. Two great tools to help you understand what’s happening on your site are CrazyEgg and Hotjar .
Bounce rate
This rate is able to calculate what percentage of users left your page without interacting with it. In this case, you will need to make your website more attractive and with the content desired by your target audience.
Pages visited
It is not enough to have many users visiting your website if they do not interact with the content on your page. If this happens, it means that visitors are not finding the information they are looking for. This problem can occur for several reasons and is related to the average time spent on the website, as those who spend little time on the website do not browse other pages.
Therefore, instead of just wanting to have more visitors to your pages (or even likes on your social media pages), you need to attract an audience that has the company's profile. This way, you will avoid having just more visitors or followers. This type of data is called vanity metrics. Check out what they are and what problems they bring.
What are vanity metrics?
Vanity metrics are data obtained about a company and that are often included in performance reports, but they rarely help business owners make any kind of decision. In other words, this type of indicator has no other purpose than to make the team and management happy and proud.