5 Reasons Why Targeted Advertising Is Difficult

[aminaas1576]

This dependence of targeting on the overall quality of the business is extremely tiring for a targetologist.

But that's not all...

1
With primitive settings and AI, you can get random results. But how long will this lucky streak last? And when it ends, will you be able to repeat it? Will you understand why it worked so far? Will you be able to scale the result? Most likely, no. Winning the lottery is not permanent.

2
Yes, common sense is important in creating advertising. But do you have it? Don't rush to answer. I've seen too many ridiculous texts and dull creatives that probably seemed quite acceptable to their canada email list authors. Common sense should be supplemented by experience and a marketer's intuition.

3
How to write a text? How to present information, under what lighting? How to choose a good picture for advertising? Oh, these are very painful questions that require endless experiments.

4
Don't forget about advertising analysis: why did some things work and some didn't? How to assemble a puzzle from all these clicks, transitions, CPM, CTR?

5
How to get not a random result, but a regular one, from month to month? This is the most difficult question in advertising in principle.

It turns out that the advertising setup itself is a modest, narrow territory, which is not so difficult to pass. Often, AI is helpful.

But before and after it there are huge territories that also need to be trodden. And there are many traps, stones and ravines: