Emailing is a must when it comes to sales. Many entrepreneurs spend sleepless nights wondering what is the right strategy to follow…
Today, it has become important to go beyond the simple information newsletter .
According to a study by the world's largest consulting firm, Mckinsey, emailing is by far the most effective marketing strategy.
For every euro invested in an email marketing strategy, the philippine whatsapp number entrepreneur gets back 40 times more than on a euro invested in Facebook, YouTube, Instagram or other.
40 times more!!!
Except that today, the simple information newsletter is no longer enough.
If you want to achieve this level of performance from emailing, you will have to go much further than that.
And we know what we're talking about at LiveMentor! We have 150,000 regular readers of our emails.
The main question of this article is actually: How to create a resilient sales strategy via emailing?
According to the SNCD's Email Marketing Attitude BtoC study , 90% of Internet users consult their main address at least once a day. 45% use it to manage their purchases.
This is huge!
For a while, experts thought email would eventually disappear.
But today, we notice that it is quite the opposite!
The vast majority of companies use this technique to improve their sales…
Summary
Why is emailing timeless?
An email campaign has two objectives:
A sale
Customer loyalty
This technique is effective because it allows you to reach a large number of people simultaneously.
The cost of an email is low: it is approximately 70% cheaper than any other form of advertising.
Above all, one of the greatest advantages of emailing is that it allows effective targeting.
It is possible with certain emailing tools (Mailchimp, Lemlist, etc.) to segment your mailings in your database.
I'll tell you more about it below, but in a nutshell, it allows you to select the right content for the right person.
Finally, it is possible to easily analyze the performance of your email campaigns to improve them and therefore increase your chances of selling.