In acquisition levers , the lead magnet is an essential tool for generating qualified leads. These "little prospect magnets" (literally, in French) transform your simple visitors into potential business opportunities.
This article will guide you step by step to understand how to build phone number list what a lead magnet is, why it is essential in your lead generation strategy in 2025, how to create effective templates, and what are the examples of lead magnets that convert the best.
What is a lead magnet? (Definition)
As always, let’s start at the beginning. What exactly is a lead magnet?
It is a valuable content or offer that entices a prospect to share their personal information in a form (often their email address, phone number, first name, last name) in exchange for something relevant to them.
Example below on our site:
The Marketing Strategy Guide (48 pages) with the best loyalty and acquisition tips.
In an editorial strategy, the lead magnet must respond to a specific problem of the prospect while reflecting your expertise, in order to initiate a relationship of trust, regardless of the purchasing stage in which they are.
So there can be lead magnets:
in the discovery phase
in evaluation phase
in the decision phase.
Even in the loyalty phase (Example: I create my VIP account in the customer area to activate the “welcome” discount).
Modern content managers are very aware of this topic.
Concretely, the lead magnet is a tool that companies use to attract visitors and encourage them to enter their sales funnel.
The lead magnet has always existed. In fairs and exhibitions in particular. We gave something in exchange for entry to a private sale under the marquee to sell you plates or household linen....
The Internet and content strategies have brought it back into fashion. Indeed, on the web, it can take various forms, such as: