He shared LINE's audience function has four sources, namely: click remarketing, exposure remarketing, code upload . After accumulating these four sources, it is necessary to classify, accumulate, summarize, and then reorganize the audience to classify, forming a cycle, so as to obtain the best comprehensive effect. D+AF women’s shoes: one exposure is not enough, we must maximize the use of effective lists When sharing use cases, Jerry, CEO of D+AF women’s shoes, which sells its comfortable, easy-to-wear, non-slip Taiwanese handmade shoes on the Internet, said that the difference between LINE@life circle and 2.0 (LINE official account) is "1.0 focuses on the number of effective friends, while 2.0 is about maximizing the use of effective lists." He continued.
The main purpose of 2.0 is to help brands find the right consumers. However, one exposure is not enough. It is recommended to use more Exposure several times ." In other words, the previous widespread advertising is not a waste of money, but to collect more lists to establish subsequent audiences, and then create promotion messages with maximum bahrain phone number data CP value to facilitate sustained performance. growing up. For friends with low attention and low willingness to click, you can send super discounts to induce clicks, and consider their activity after sending, and then decide the frequency of sending messages to this group. According to the test of the promotion of the second wave of festival activities, the open rate It has been increased to 60%, and the conversion rate of TA people has been doubled.
As for the collected effective list, since it can be used for 180 days, and the cumulative recording time of exposure and click behavior is 14 days, it might as well be effective in three months. Although the list has not yet been connected to the API or cooperated with technology partners, only the basic functions of the LINE official account 2.0 backend can produce evolved and effective push messages! D+AF women's shoes - the method of maximizing benefits One exposure is not enough, send multiple messages, build and filter effective lists. By effectively using the list, the letter opening rate increased to 60%, and the TA conversion rate doubled. Ruby Afternoon Tea: Understanding consumers well and accurately focusing on customers can increase ROAS tenfold! To bring elegance to life, we hope that every woman can confidently and naturally exude the beauty of the princess in her heart.