The main goal of any website is to convert visitors into payments, right? Those who are engaged in "offline sales" will especially zealously agree with this statement. After all, they are traditionally focused on the so-called "obligation to purchase". As they say, leave "money" to all who enter here.
Online sellers usually count on something more, encouraging visitors to make additional purchases through all sorts of calls to action such as "people also buy this product", "this product is especially good when paired with..." and so on. In principle, this is quite consistent with the psychological needs of online buyers: "what if there's something else interesting there?
However, not many corporate websites provide such an opportunity. Although in the case of b2b it is especially in demand. In some situations, b2b clients have to spend weeks and even bosnia and herzegovina whatsapp number database months searching for the necessary product or service. Now put yourself in the place of a procurement manager of a construction organization who needs to purchase components in the amount of, say, 10,000 pieces. I think you will agree that this is not the case when you can type the brand and model of the required switch in Yandex and buy the first thing the computer gives you.
The insurance services market is no exception. A host of insurance companies with undisguised pleasure demonstrate to everyone who wants the option "free calculation of the cost of the policy" on their websites. Meanwhile, their potential clients, in addition to the price of the insurance itself, are always (I emphasize: always) interested in something more.