What is a briefing?
Briefing is a written document. “Brief” means brief in the English language, so the written document should be like this: brief, concise, clear and summarized.
And that is what it is all about, making a summary about the development, planning, measurement , etc., of a project, marketing action, strategy, product or service.
The briefing allows two or more people to have access to the information that an interlocutor wants to convey clearly and objectively.
For digital marketers, a briefing should contain all the data that the client provides to an agency so that it can develop a good job according to their expectations.
To put it in an example, the briefing is an architect's plan. It is where the architect will be guided to make a building according to the client's expectations.
A well-done briefing should answer the following questions:
What do I want to do?
For what purpose?
As?
When am I going to release it?
How much does it cost?
What is the ROI ?
In short, a complete briefing should have the following area code philippines mobile information:
Details about the customer's product.
What is the current scenario where the client acts?
What is the profile of your consumer?
What are the client's goals?
However, there are more specialized briefings that are used for various purposes.
So to achieve these marketing objectives, why not venture into creating a briefing?
Although it often goes unnoticed, the briefing is about having everything clear , designing from something that is captured and written on paper. This way you will not deviate from your objectives.
It is the model that guides you on the steps to follow so that your strategies are successful.
On the other hand, it is known that good communication and interaction with the client is extremely important to achieve positive results in a Marketing strategy.
When a brand-customer relationship is not satisfactory, the cycle closes, which nobody wants.