Instead, they are more concerned with building good relationships

[mstakh.i.mom.i]

The fact is that this soft sell technique also has its weaknesses. I will briefly share what the weaknesses of this soft sell technique are. (1) Slow selling process Building a good friendship and relationship between a potential customer and a seller takes a long time. True trust is rarely built overnight. Some sellers don't have time to wait too long to see the results of their business. Therefore, for traders who are short on time and want to see results quickly, this approach won't be relied upon too much. (2) Customers have complete freedom to make decisions Salespeople who use soft selling techniques do not set the main goal of making a sale.


becoming friends, providing information, educating, and so on. That's good for dentist database customers. But the risk is that the seller may miss out on making a sale. This prospect, after he understands and has good knowledge about the product, can choose to buy from any seller he likes. Meanwhile, in the information seeking phase, the prospect connects with other people. But when making a purchase, he buys from another seller. (3) Not suitable for some sellers In the soft selling method, the seller plays the role of a consultant who provides advice and shares expertise to potential customers.


The truth is, not all sellers have the patience to act like that. I think you're used to seeing sellers who aren't very friendly. These people (sellers) are more comfortable using the approach "If you want to buy, buy. If you don't want it, then..." "It's okay if you don't want to buy it... there are many others who want to..." This type of sales character will usually use hard sell. After all, it is not a mistake to use a hard sell approach. That is indeed their natural attitude.