Why are press releases important?

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Well-crafted press releases and other forms of digital PR help build brand awareness.

Publishing press releases in the media can drive referral traffic (visits to your website from other sites) and lead to more backlinks (links to your domain from other domains).

Getting backlinks is important. Because backlinks can improve your website new zealand email list visibility in search engine results.

You can review the health of your backlink profile using Backlink Analytics .

You will get an overview of your domain's backlink profile. Which you can dig deeper into with the tool.

Backlink Analytics General Report
How can you get better results from your press releases?
Proactively submitting your press releases to the media and other relevant websites is a great way to build more backlinks. And improve your site's visibility.

If you're stuck for ideas on which domains to reach out to for backlinks, try our Link Building Tool .

Follow these instructions on how to set up the tool .

Once finished, you will have a list of potential customers that you can contact to get more links to your website.