Hashtags are so common on social media, especially on Instagram , that many users don't know what their true functionality is, whether for those who share or search through them.
The truth is that some companies that want to stand out in the feed end up being limited by the rules of how many hashtags are necessary, and even forget the strategic role when interacting with their target audience and organizing their publications .
What about you? Do you want to know the most efficient interior designers email list way to use hashtags to gain relevance and engagement in your posts? Then check out this article!
What are hashtags?
Hashtag is the name given to labels, or tags, on social networks that organize and categorize content , making the association between the publication and a term that can be used in your search.
In this way, they are composed of the symbol #, hash in English, and the word that will name their categorization, or tag which means label.
Why use hashtags on social media?
They are not just an aesthetic solution. Although they complement commercial posts, they also play an important role in the user experience of social networks and marketing strategies !
Increase visibility
Your social media posts are available to followers of your account who are already familiar with your content segment, right? By using hashtags related to your niche, other users on the network will have access to them through searches and will associate your brand with that topic .
A store that uses the hashtag #pregnantclothes, for example, will attract new users who are looking for this type of product, and not just those who already follow the profile.