It also allows merchants to interact with customers and continue to create a more in-depth and personalized marketing experience to meet the various needs of official account friends. Three major strategies to achieve official account friend alchemy With the popularity of generative AI, there has been a wave of posting of chat history recently, but the most common screenshot of chat history in Taiwan is actually LINE. According to statistics, LINE is the most popular platform for conversational interaction. 91% use LINE to chat with family and friends, 84% share photos or files with relatives and friends on LINE, and 80% use LINE to forward links/pictures/videos.
Observing recent trends, more and more users prefer chatting with chatbots. The key is that compared to real-person interactions, chatbots can provide advantages such as "second-to-second response, immediate answers, and content you want to see." . , how can retailers upgrade the value of their friends through "playing conversations" while achieving uk mobile phone number list the goals of increasing interaction activity, message opening rate, and order conversion rate? Kelly, the account innovation strategy plan of LINE Enterprise Solutions Division, focuses on the three major strategies of activity, opening rate, and conversion rate, and combines three retail merchants to share their practical cases.
Strategy 1 Activity: Dialogue and interaction make the buyer-seller relationship humane Buying and selling is not just a matter of payment. Through the official LINE account, the indifferent transaction mode with customers is transformed. For example, the nut brand Nutty Nuts created a virtual brand "Stephen" and printed it as a QR Code business card to encourage more people to join the official account as friends, and play voting and keyword guessing games in the official account to receive rewards, driving the number of friends to increase by 4 times. The average conversion rate is 5%.