The key representatives of the movement

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Here, for example, is the most popular cultural trend of recent years — K-pop. , the musical groups BTS, BLACKPINK, Stray Kids, (G)I-DLE and others, have hundreds of millions of views on their YouTube videos, sold-out stadium concerts around the world and a huge army of fans, including in Russia, ready to buy their idols' merch for any amount of money. It must be said that, of course, not only official representatives of K-pop brands make money on this, but also everyone who wants and can. In addition to official paraphernalia, you can find a variety of extremely popular products with the symbols of K-pop heroes on marketplaces — toys, collectible cards, books, stationery, clothes, accessories, dishes, etc.

The official product - a light stick (a fan stick with lights to dance with at concerts) of the Stray Kids group costs 7,000 rubles - this is a very necessary attribute for every true fan, but an expensive and useless item from the point of view of a person who is “not in the know”.


Now take a look at the total number of products with the Stray Kids group symbols (pay attention to the number of reviews in the product cards).



Polina Smirnova, market expert at Modulbank

To understand trends, you need to follow pop culture, events in the japan consumer email list country and the world, what is happening on social networks, YouTube and Tik-Tok. Be aware of key trends and popular innovations in the world of fashion and technology.

In 2023, the Meme Game, which gained popularity thanks to Tik-Tok, became especially trendy



Natalya Graiko, MoneyPlace analyst

The emergence of trends can be tracked using the Moneyplace analytics service - it will show the dynamics of sales indicators for various categories of goods on marketplaces. If a surge in sales for a certain group of goods is clearly visible, and it is not seasonal, then a conclusion can be made about an emerging trend.