How to optimize a video for different platforms (

[aminaas1576]

10 Main Mistakes in Video Promotion in 2024: Platforms, Formats, Delivery, Editing, and Budget Waste
How to make a video for advertising on social networks and YouTube that will get into users' recommendations? What to shoot, how, about what and for what? Where to start promoting a video and how much money to invest in it? VK Clips, Tik Tok, Instagram*, RuTube, etc.)? How to sell in short and long videos?

MAED Editorial
Share
Read later
Imagine that you have created an amazing video, put all your heart and effort into its creation, published it and… nothing happens. Views and subscribers do not grow, there are no sales, the comments are empty, and you decide that “video is not for me” or “video does not work in my niche”. In reality, everything is not so simple and clear-cut.

We tell you what mistakes marketers , brands, companies, entrepreneurs, producers, talents and aspiring bloggers make when creating and promoting videos. And how to avoid these mistakes so as not to waste effort, time and budget on promotion, but to get the coveted views, subscriptions and sales. And our partner, Anna Khlebnikova , a marketer with twenty years of experience in creating content for TV and business, founder of the video production studio Videoset-insta , will help us figure it out .

Why You Should Be Doing Video Marketing Right Now (Even If It's Hard)
If you're thinking that there's already a lot of greece consumer email list fuss with video, and now there's still work to be done to correct mistakes, take a look at the latest statistics. Perhaps these figures will convince you:

72% of consumers would prefer to learn about a product or service through video.
84% of online users say they have been convinced to buy a product or service while watching a video. Hello to unboxing packages from online stores
54% of internet users want more video content from a brand or company they support.
People remember 95% of a message if they watch a video, and only 10% if they read the text.
86% of companies use video content as a marketing strategy tool (in 2017, for example, it was only 63%).
Creating and distributing videos does require effort, time and attention. But it's worth it. Limiting marketing to standard formats and channels means depriving yourself of a huge part of your audience and money and letting your competitors get ahead . Does it make sense? Everyone decides for themselves... it's good that there is professional experience that you can use to save time, effort and budget.