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The idea is to encourage dialogue in your email marketing campaigns. To do this, you can integrate social networks or send surveys . You can even give them the option to respond to the email itself. 7.- Gain your customers' trust by using emotions It is true that gaining the trust of leads is difficult, especially due to the high competition in the markets. Therefore, it is important that you dedicate your efforts to them. Focus on putting their interests above yours. Your emotional email marketing campaigns must be able to produce this security in each of your subscribers. Show them that your message is not just to make them fall in love, that it goes much further than that. If you manage to gain their trust, they will not only come back, they will also speak well of your brand to their friends .


8.- Reach their hearts with emotional yahoo email list marketing campaigns Coca-Cola emotional campaign example The goal of emotional marketing is to win the hearts of customers through different creatives. This is a job that must be well thought out in order to awaken the right emotions and feelings. To do this, you must create quality content that is interesting for your users, without forgetting to give it that touch of sentimentality that will captivate them. in the user's mind, but connecting with them on an emotional level. You can use persuasion to incorporate your offer into the campaign and, at the same time, generate emotions. To do this, you will need a well-segmented database, as it allows you to get to know your audience better. Although it is not that complicated, creating content that moves emotions does require a lot of technique.