Choose the main topic of your site

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First, decide on the topic of your site. It is better to choose a topic as the theme of your site, not a keyword. For an information security company, topics could be "information security" and "security measures." For a staffing company, topics could be "staffing" and "temporary workers."

Topics cannot be changed later, so be sure to identify spain mobile phone numbers database your target audience based on your company's services or products, and choose a topic that matches them.

Selecting Keywords for Your Pillar Content
Once you have decided on the topic, select the keywords you will target with your pillar content. Keywords should be chosen from big and middle words. Make a careful decision, keeping in mind that you will not be able to change them later.



Furthermore, if the keyword range is too broad, unwanted users will also access your site. Even if the number of visitors increases, the chances of not leading to conversions may increase. Think about the key words for which your company wants to rank highly.