The four prominent players in the wrike.com market, for example, rely heavily on a brand with high levels of direct traffic, but do not invest as much in social media or paid advertising:
Market Potential – Traffic Sources vs Trends
If you perform a more detailed analysis of tastes with Advertising Research philippines number list and Social Media Tracker, you discover that wrike.com has a great opportunity if it invests in social media and paid channels to become a “Leader” or an “Established player”:
There are two types of companies you're likely to find in the Game Changers quadrant:
Companies that have made a name for themselves elsewhere and have decided to tackle this market.
New companies that have significant financial backing from investors or parent companies.
If their investment levels are stable and consumers are engaged with their offerings, they could become market “leaders.”
If their aggressive strategies weaken and consumers lose interest, they could become “niche players”.
A higher number of “Game Changers” in a certain quadrant can indicate that there is a lot of untapped potential in the market, especially if there is visible growth over time, so it can be a good opportunity to capitalize on the growing consumer demand.
Niche players: low online visibility + low growth rate
The bottom left section of the Growth Quadrant may include companies that have recently launched in the region or have lost the audience they once had.
Analyzing both types of companies in the “Niche players” quadrant can be illuminating, since the activities of the former may reveal the early stages of an aggressive growth strategy, while those of the latter may represent a failure to adapt to a changing market.