#1: The Shotgun Approach to Scaling a Facebook Ad Campaign

[shaownhasane]

Bottom line: If you want to grow and learn quickly, Facebook ads are for you.

If you have experience running ads on Meta laos b2b leads but want to go bigger and better than before, using a shotgun approach to quickly scale Facebook ads is your best bet.

Working principle
To understand the shotgun method, you have to understand how Facebook ads work.

The advertising algorithm will show a set of ads to approximately 300-500 people. Then, based on the response to each ad, it allocates more impressions to the best ad.

However, you can't predict which ad will be successful, which means ultimately it's a numbers game. The more ad sets and ads you post, the better your chances of finding a really good ad.

The shotgun approach comes down to two elements:

Create lots of ads to increase your chances of success.
As you remove ad spend from bad ads and allocate it to high-performing ads, you'll see your ROAS gradually improve overall. So while Facebook ads are still a lottery, you have a better chance of winning every day.