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CM.com
CM.com
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Intelligent, personalized customer segmentation that increases ROI
Top marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Learn how an effective segmentation strategy can increase customer engagement and ROI.
CM.com
CM.com
TABLE OF CONTENTS
I. What is a customer segmentation strategy?
II. The Benefits of Customer Segmentation
III. 4 Types of segments
IV. How to Create Smart Segments Right Away
I. What is a customer segmentation strategy?
Customer segmentation is the process of dividing your audience into groups based on common characteristics, behaviors, or interests. Segmenting your customer base allows you to send tailored marketing messages based on their preferences.