Use AI tools like Claude for ideation and outlining
Human checks AI outline for inaccuracies
Humans create final content guided by AI
Through this process, AI provides a framework while humans jordan b2b leads still actively create content, allowing institutions to maintain copyright. By handling the tedious upfront research and ideation, AI enables copywriters to focus on high-value writing rather than starting from scratch.
For images and multimedia, institutions should follow the same human-machine collaborative copyright protection approach. AI can come up with creative directions and concepts, while humans are expected to design and create.
With large amounts of customer data in hand from sources like online reviews and social conversations, agencies often need help extracting meaningful insights. Chris believes that powerful language AI can save all this.
First, extract all customer reviews, surveys, etc. and enter them into the LLM. Ask the AI to provide a top-level summary of things, such as:
Five Positive Themes and Their Frequency
Top five negative themes and their frequency
3 suggested fixes
This summary will become an executive briefing on customer experience. It uses the voice of the customer to highlight strengths, weaknesses, and areas for improvement; this process takes just minutes versus hours of manual analysis.
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