When her company started making enough money to replace her salary, she gave her employer a chance to become her first client. Although Karin was initially afraid to devote herself to entrepreneurship, she learned indonesia b2b leads to accept uncertainty. “…sometimes you have to let go of other things so that you can get on track with what you really want to do…and where you want to go,” admits Karin.
In 2021, Karin’s agency, Oh Snap! Social, experienced explosive growth. As businesses realized digital marketing was here to stay post-pandemic, her team quickly grew to meet demand. Karin was caught up in her enthusiasm for growth, eagerly taking on new clients and contractors without much forethought. She admitted they "had a big year in 2021 because people were like, 'Oh, I don't think we're going to go back in person and like anything.'"
The dangers of expanding too quickly, however, soon became apparent. In a short period of time, Karlyn onboarded 5 new monthly regular customers, which wreaked havoc on the operation. In hindsight, she wishes she had limited new business to 2 clients per month to achieve more sustainable growth. Ankrom learned that "when you have so much business that you as the boss have to go back to content creation...that's a red flag." Being forced back into actual creative tasks made her realize that without enough Systems and people, the agency cannot function.
Social media is changing rapidly. This requires Karlyn and her team to keep up with the latest trends. After listening to her customers' needs, Karlyn hired additional team members to fill gaps and trained existing employees to improve their skills. You have to empower your team to think outside the box when creating social content. This allows you to be a leader, a visionary, rather than an executor – and it allows your business to scale.