Don’t limit these pillars to just focusing on your product, because no one wants to stand next to that person at a party. Spend some time developing pillars that align with your target audience’s interests and search intent.
This clarity allows you to attract your target audience, much like a lithuania b2b leadsbumper keeps a bowling ball from going off course and into the groove.
#2: Conduct TikTok Video Research
Once you have defined your content pillars, conduct research to find video topics and angles that will help provide value to your audience based on their interests and search queries.
Search keywords and phrases in TikTok search bar: First, enter a keyword or phrase into TikTok search and research popular videos in your industry. Identify any trends you can borrow from and focus on high-performing videos that get more engagement and shares. You don’t want to copy these videos, but you do want to use them as inspiration for your own content.
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