One of the biggest challenges small local businesses face is limited resources, either in the form of cash or manpower. Of course, you want to remain competitive by offering fair prices to customers, but you also need to allot a budget for brand awareness and promotion. One of the most underrated marketing strategies to help boost sales without spending much is building partnerships.
Local businesses in Montgomery County, PA were able to grow their sales by finding creative partnerships with local establishments. It doesn’t even have to be a business. It could be a school, library, or gym – what’s important is to be able to give your customers more value without losing a lot of money.
Are you a local bakery specializing in cute desserts? You can pair up with a restaurant to have your cakes and pastries included in their menu in exchange for ads on your website. Do you sell sporting goods? Ask a local school if they croatia phone number library want to get their supplies directly from you for a lower price. Think outside the box! You can even pair up with locally-renowned bloggers, writers, and photographers. Don’t think of partnerships as just a deal between two businesses. You can ask two, three, or four other enterprises if they want to join in an exciting venture.
Local partnerships offer a multitude of benefits; the most important of which is exposure. The more people know about your business, chances are higher that you can get more sales in the future.
Search engine optimization is far from dead – it simply evolved to include other elements of online marketing, such as social media, content, and web design. However, it still remains to be a vital aspect of digital commerce. Just because Facebook and mobile is a hit these days doesn’t mean customers don’t use search engines (like Google) anymore.
According to a 2013 Google study, 74 percent of people still use search engines when shopping. That means your business needs to be found on search results to increase the possibility of customers buying from your business. When you optimize your website, you’re not only making it easy for Google to find you, you’re also making it easy for customers to view and browse your site.