If the user was not enticed to click by the title tag, there are still some possibilities to attract them with sitelinks.
Costco takes up the entire above-the-fold portion of the SERP thanks to all the rich snippets it has:
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Studies show that the improved visibility provided by advanced results can belgium email list improve click-through rates .
In fact, users click on advanced results 58% of the time versus 41% of non-advanced results .
Google has also stated that properly structured data can improve the overall appearance of search results (and thus the user experience).
For example, with structured reviews , Google can display recipes with the most five-star ratings at the top of the results.
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Or, using structured data about songs and albums , Google can display songs sung by an artist as a series of cards (rich cards).