Step 3 - Organize the work
Buyer personas are essential to create effective content that is targeted to the right audience. Starting from the buyer personas, you decide on the right keywords to index the content, which must be organized within an editorial calendar.
Create an editorial calendar
The editorial calendar is the most important tool a content marketing team has at its disposal. Creating one and updating it continuously allows you to always have a clear picture of the situation: due dates for the creation bahamas email list process, publication dates for posts, list of topics covered. Always keeping up with the schedule is vital to ensure the perfect success of the content strategy. There are several tools for creating an editorial calendar: Google Calendar and Excel are the most common, and perhaps also the most effective.
By organizing your time and resources in the best way, you can create an optimal content strategy, with useful content for your target audience, published and distributed on social media in the most appropriate ways. If you want the support of professionals to define and implement your strategy, we at WAM will be able to guide you, step by step, in the creation of high-quality content.