If you see that ads do not bring conversions

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Before you conclude that you have an excellent or bad CR, we recommend that you first find out the average values ​​​​specifically in your niche. website conversion What does the conversion rate depend on? There are dozens of factors that influence the conversion rate, from very significant to insignificant. We will list those that really have a strong influence on CR. They are worth paying special attention to if the indicators are too low: Advertisements CR and CTR largely depend on what ads you publish and how correctly the advertising campaign is set up. If we are talking about contextual or targeted advertising, then trivial mistakes in the analysis of the target audience and the lack of a competent USP can reduce the CR indicator several times.


this is a good reason to reconsider the strategy of the advertising guatemala phone number list campaign. Site position in search results The higher the site is in search results, the better. Organic Google traffic is an important source of conversion. This once again proves that SEO promotion is critically important. If your site is not in the top 10 search results for key queries, you can’t count on high CR rates. Yes, you can use contextual advertising to get your ads to the top positions. But in the long run, it doesn’t work.


Website design and content Believe me, UX and UI designers, copywriters and marketers do not get paid for nothing. A website should not only be beautiful. It must be convenient, intuitive, and adapted for mobile devices. If a person goes to a page and simply does not understand what is here and where, where to read about your product, how to place an order, he will quickly go to competitors. Remember: modern Internet users are not particularly patient. They do not want to understand the intricacies of design and multi-level nesting of pages. Website loading speed We have already said a hundred times that loading speed is a very important indicator.