A " mini app " is a type of application (app) used on smartphones and tablets, and refers to an app that runs within an app.
Its unique feature is that it runs on a platform called scotland email address a super app, so there is no .
An example of a mini app is the "LINE Mini App," which runs the messenger app "LINE" as a super app.
Mini apps have been gaining attention in recent years because they do not take up space on smartphones and can improve user convenience and efficiency.
The background behind the popularity of mini apps
There are two main reasons why mini-apps are gaining attention.
First of all, as I mentioned before, there's no need to go through the trouble of downloading anything .
Regular native apps require users to take the time to download them, which makes it difficult to use them, and they have disadvantages such as taking up storage space on smartphones.
However, with mini apps, you can use numerous mini apps just by owning one super app.
Because of its ease of use, it is becoming more and more popular with users.
Another reason why mini apps are attracting attention is that competition in the native app market is intensifying with the spread of smartphones and tablets .
There is no point in spending a lot of money and time developing a native app if it is not downloaded or uninstalled after being used just once.
On the other hand, mini-apps can be used without the hassle of downloading, and the risk of them being uninstalled is close to zero.
Due to a combination of these factors, mini-apps have been gaining more attention and popularity in recent years.
What you can do with Mini Apps
Currently, many of the mini-apps used in Japan can be used through the messenger app "LINE" or the payment app "PayPay."
Let's use these two as examples to see what mini-apps can do.
■ Examples of mini-apps that can be used with "LINE"
"LINE MUSIC":
Listen to over tens of millions of songs and watch music videos (MVs)
"LINE Manga":
Enjoy manga of various genres and original works by LINE Manga
"Jorudan":
Search for train and bus transfers
■ Examples of mini-apps that can be used with "PayPay"
"PayPay Flea Market":
Allows individuals to buy and sell a variety of products
"Satoful":
You can apply for hometown tax payment
"TOHO Cinemas":
You can purchase movie tickets for TOHO Cinemas
These mini-apps run entirely on "LINE" and "PayPay," respectively, so there is no need to install a separate app.
For example, at JORDAN you can send the details of the transfer information you searched for directly via LINE, and at TOHO Cinemas you can complete the entire payment process on PayPay.