Not all KPIs are ideal for your business. Some metrics can and are more relevant than others to drive your company forward .
It is very easy to misfocus the analysis of a social network and end up leaving aside the KPI that is most necessary for your profile.
Vanity metrics are metrics that make your page look very successful, but that don’t actually convert. That’s because the focus is on the wrong KPI.
For example, a traffic sign company wants to promote belgium phone number resource its work on social media, but the number of likes and followers it has is not the ideal KPI.
This company looks for the number of visits to its website, the time each person spent on it and whether its consumer visited and looked at other products on its page before making the purchase.
Another example is companies that supply labels to the food industry . These are niches with very specific products and the main characteristic of being functional. Photos of labels on the profile are not what attracts the consumer, but rather the need.
In these cases of functional products, likes and shares are not what measure the success of your marketing strategy, but rather the clicks to visit your website.
Linkedin Metrics
While social networks like Facebook and Instagram have metrics aimed at the B2C ( business to consumers) marketing plan.
Linkedin is a social network aimed at companies and B2B ( business to business ) marketing.
Depending on your niche, you need to carefully choose not only the method of promotion , but also the medium.
A company that supplies PVC identification badges , for example, targets other companies that need its product.