Before we get into the subject, let's explain a term closely related to Chatbots and Lead Generation. This is the sales funnel . As its name suggests, it is a path with a wide end and a very narrow exit.
In terms of e-marketing, when an Internet user shows an interest in your site, your offer, your brand, they can be considered a lead. russia whatsapp data
So it is quite possible that a large number of contacts are at the end of your sales funnel. These contacts are not yet considered potential prospects or Marketing Qualified Leads (MQLs).
As they move towards the end of the funnel, the marketing team must maintain an effective commercial relationship with these prospects. Only Sales Qualified Leads (SQL) will therefore reach the end of the sales funnel.Before the democratization of the Internet, customers had very little information about companies and their offers. At best, they received product brochures in their mailbox or by post. To find out more, they had to visit the company's stores or points of sale. Otherwise, they had to make do with information provided by print media, radio or television.
They can of course be considered business contacts, but generally speaking, they are not MQLs.