Do you want to provide fast and personalized attention to your users and prospects? Have you heard about chatbots? Learn about some of their advantages here and why you need to invest in conversational marketing in your company . But first, let's get into context:
What is a chatbot?
>A chatbot is a software or computer program that is used to have conversations with people , interact with messages and automatically save data and information. They are inserted into websites, instant messaging apps, social networks and SMS platforms.
>Chatbots are essential tools in conversational marketing strategies, germany whatsapp number automated marketing and automatic processes through robotics, in English RPA: robotic process automation.
how a chatbot works
For this reason, chatbots are mostly used to offer quick, automatic responses to questions from a company's users, prospects, or customers.
This helps to reduce the workload of marketing, sales and customer service agents, who no longer need to be connected 24/7: a chatbot with basic functions can replace their functions when it comes to short, precise, and anticipated questions.
Types of chatbots
There are different types of chatbots depending on their programming level. Some are more basic than others; not all of them have artificial intelligence. However, companies that offer these programs are increasingly equipping chatbots with machine learning algorithms.
It is therefore very common to find chatbots that can answer open-ended questions and use natural learning processing and machine learning to provide more personalized and context-adapted correct answers, taking existing data.
Over time, and by observing correct and incorrect responses, the chatbot gains a better understanding of what the “ideal” response is. However, while AI-powered chatbots are very useful, they do require a greater investment of resources and training periods.
In this sense, chatbots can be programmed to:
Respond the same way every time.
Respond differently to messages that contain certain keywords.
Use machine learning to analyze questions and adapt your answers to the situation.
Why should you invest in a chatbot for your company?
As you can see, the type of chatbot you are going to implement in your company will depend on your resources (team, time and money), objectives and digital structure; according to this, you can pay for or program chatbots that have the technology that best suits your budget and needs.
The truth is that even the most basic chatbots offer you multiple benefits and advantages. These are:
advantages-of-chatbots
1. You offer 24/7 customer service
One of the great benefits of investing in a chatbot is its ability to provide customer support 24/7/365.
This means that you can always be available for your prospects and clients, and respond to their complaints, problems, questions and needs in a timely manner. That is, right when they arise.
Providing timely, fast, efficient and quality customer service is a competitive advantage because it helps retain prospects and build customer loyalty. People want to be served as quickly as possible and they greatly appreciate when a company has the team and resources to achieve this.
In this sense, chatbots are ideal tools to improve your customers' shopping experience and be available to them when they need it most, without time restrictions.