Hashtag analytics tools help you discover popular and relevant topics of the moment. If you own a brand, they can help you connect with your target audience and engage in conversations related to your products. They are also essential for community building, as well as creating and curating user-generated content.
Many of these tools offer free trial periods that you can explore until you find the one that best suits your needs. In this article we will analyze the 5 best:
What are Hashtags and why are they important?
Hashtags are keywords or phrases followed by the pound sign “#.” They are used on social media and websites to improve the visibility of content and make it easier to find.
Through hashtags, a business can create brand awareness, engage with its target audience, and connect with them.
However, simply adding hashtags to a post does not guarantee good reach. Branded hashtags should be created for campaigns and the performance of each one should be tracked.
Hashtag analysis allows you to identify which tags are performing well and how you can optimize them for greater reach. The process can be exhaustive, but there are many free and easy-to-use analytics tools that help you do it. Here are some:
1. RiteTag
RiteTag is a platform that provides statistics on hashtag usage by time and popularity. It suggests trending topics that can help you increase visibility and exposure, and tells you when they are already losing resonance.
RiteTag is free to use for up to five tweets per day. With the free plan, you can also get hashtag rating, tweet scheduling, browser extensions, and analytics.
Paid plans are available with other features depending on budget. Plans include:
RiteForge $12 per month
Connect unlimited social media profiles: Twitter, Facebook, LinkedIn, Pinterest
Combine single posts to schedule days or weeks with engaging social content
Create animated text GIFs, add instant images, emojis or hashtags, tag influencers with the RiteForge Composer
Generate perfect posts in seconds with Enhance: relevant hashtags, autoemojis, link ads, and @mention engagement. All of these tools increase post ROI.
There is no limit on monthly posts. Pricing is based on the number of posts. As posts are published, you can schedule more.
RiteBoost $24 per month
Improve your ROI with Enhance. 1 click does it all: hashtags, emoji, GIFs, attribution and ads on links.
Improve where you post on social media. RiteBoost integrates with Facebook, Twitter, Buffer.
Unlimited content curation: RSS, Youtube, Pocket, Feedly, Evernote, CSV, Google Sheets, Reddit, OneNote, Buffer, Slack and more.
Use Bulk Creator to generate boosted posts in bulk.
Rite.ly $15 per month
Unlimited brands, unlimited ads on links.
Ads on text links, images, videos (remarketing / tracking only)
You have control over everything: unlimited text, colors, sounds, sizes and logos
Affordable custom domains
Incorporate tracking pixels for ad remarketing and affiliate marketing
Analyze ROI and engagement to easily compare and adjust ad performance.
5000 link clicks per month included. Low-cost upgrades.
Advertise on any page on Instagram, TikTok, YouTube, Snapchat and even Facebook
RiteTag $49 per year
Instantly generate hashtags from text and photos on any site taiwan phone number (Facebook, Instagram, Pinterest, Buffer, Hootsuite, and everywhere else) via the browser extension.
Two mobile apps are included, for both Android and iOS. Get hashtags for recent posts from any Instagram account, or with the Toolkit app, hashtags for text and images to use anywhere.
Research and save your hashtags as updatable hashtag sets. Use them in RiteTag, RiteForge, and RiteBoost.
It integrates seamlessly with all of Instagram's desktop tools, including the free Facebook Creator Studio.
Not included: API, hashtag reports, Instagram account coach reports.
2. Keyhole
Keyhole is an analytics software that lets you monitor and analyze the performance of Twitter and Instagram hashtags. The tool provides a wealth of data, including reach, number of posts, users, and impressions.
It has an optimization feature, which allows you to find out if certain hashtags are working in terms of engagement and suggests how to improve your posting schedule.
The tool offers a free trial period. Among the paid plans it offers a standard package and a customized one for companies:
Standard from $99 per month
Social Listening: 2 Trackers
5 keywords per crawler
5,000 Posts per month
Profile Analysis: 5 Profiles
Programming and publishing: 5 profiles
1 user
Includes:
PDF and XLS reports
Sentiment analysis
Account Optimization
Companies (Custom prices)
Social Listening: 15+ Trackers
More than 25 keywords per crawler
More than 20,000 publications per month
Profile analysis: more than 15 profiles
Programming and publishing: more than 15 profiles
More than 10 users
All the tools of the Standard, plus:
Historical information
Benchmarking and Competitor Comparisons
YouTube Analytics
Priority support and monthly review
3. Hashtagify
Hashtagify is a platform where you can gain insights into how your brand's hashtags are being used, including the top accounts using them, and view a wall of posts where a hashtag has been used and usage patterns.
In the plan called “basic mode,” Hashtagify shows you relevant hashtags inside bubbles. When you hover over a hashtag, the tool provides data on its popularity and information about its performance and projections of how it will be used in the coming weeks.