3. Check outgoing and incoming domains

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Higher traffic means your article is more likely to be read and your link is more likely to be clicked. If a website offers guest posting opportunities but gets less than 100 visitors a month, it’s probably not worth your time.



One of the lesser-discussed domain strength factors we bahrain phone data monitor is a site’s ratio of outgoing to incoming backlinks.

Inbound : Sometimes referred to as backlinks, these are the links a website receives from other sites .
Outbound : Sometimes referred to as outbound links, these are the pages that a website links to.
The key thing to keep in mind is that the number of links and linking domains is more important than the number of links and linking pages.

For example, if you refer to Ahrefs Site Explorer, a website can have 1,000 backlinks but only 200 referring domains. This means that all of those 1,000 backlinks originated from 200 websites. This is not as valuable as 500 backlinks from 500 websites.

The number of referring domains is more important because search engines value link diversity. A link from 10 different sites is more valuable than 100 links from one site.

Ideally, you want to see more inbound linking domains than outbound linking domains. This isn’t always a problem in terms of guest posting opportunities (and certainly shouldn’t be used as the sole reason to pass up an opportunity), but this indicator can give you a great indication of a site’s popularity and value. If a site has significantly more outbound links than inbound links, it could mean that the site isn’t very popular overall. In either case, this makes for a bad linking partner.

There are free SEO tools that allow you to check a site’s inbound and outbound link profiles. In Ahrefs Site Explorer, you can find the number of unique inbound links under “Referring Domains.” To find outbound links, simply click on “Linked Domains” in the left column and refer to the report.

If you don’t have a paid Ahrefs account, you can use a free tool like SEO Review Tools Internal Link Analyzer to get roughly the same information.