We present you with superior solutions for your marketing and sales funnel: the keys to attracting prospects and increasing leads.
The conversion funnel is a digital marketing tool that allows you to organize prospects according to the space they occupy in the sales process. Contact and communication tactics vary according to the different stages, since each of them involves different needs, different problems and different levels of knowledge.
The conversion funnel is divided into three parts
Top of funnel (TOFU) : This is the top of the funnel. Here, users are faced with a need and begin to search for information about it. In digital marketing, buyer persona pain points are worked on to establish these basic or general needs. An example of content for this type of ideal client would be “What is a CRM?”
Middle of funnel (MOFU) : This is the part of the funnel where the user already has a possible solution to their need and is considering options. At this point, it is very useful to offer content that deepens knowledge or characteristics of the topic and, in exchange, request contact information from these people in order to be able to offer the service or product in a personalized way.
Bottom of funnel (BOFU) : This is the stage where the lead has already decided on a colombia phone number product or service. For marketers, it may be the time to offer implementation services, DEMOs, discounts or offers that deepen or complement those already contracted (upselling / cross-selling).
Diagnosing problems in the funnel
However, it is common for the sales funnel to not receive new leads or not to make progress with the ones it already has. This can happen for various reasons.
If the problem is with lead generation, it's possible that people who have a particular need aren't finding answers in your content. Are your texts and videos aligned with your audience's pain points ? Is your site getting enough traffic?
There may be aspects to improve in the organic positioning of your website, in the keywords used, and the calls to action. In this sense, it is important that the site is correctly optimized for search engines, and that it offers content based on the needs of your buyer persona. It is also key that there are various calls to action, and content offers that encourage visitors to leave their data or subscribe. Finally, an alternative that gives results is to do a paid campaign on Google or social networks, to increase the volume of traffic in the short term.
On the other hand, if the problem is that prospects do not become customers, it is necessary to review the different actions available to help them move through the funnel. Are you offering content for the different stages of the funnel? Do you have actions implemented aimed at lead nurturing ?
In fact, nurturing is one of the most effective ways to bring a visitor closer to the purchasing decision. Sending valuable content ⏤often in a personalized form via email⏤ stimulates the journey of potential customers through their purchase cycle , and helps them establish a relationship of trust with your brand.
The key to lead nurturing is knowing what to send, when, and to whom. At the intersection of content, persona, and context is where a purchasing decision can be found, or the desire to learn more and begin to familiarize themselves with your company's offerings.