Original text Adjusted copywriting

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There are many ways to add personalized settings, such as the most basic way of adding the name of the customer, or adding the store where you often shop, etc. Let’s take the text message copy we want to send as an example. The original copy we want to send is just a pure text. Inform customers that the latest products are on the shelves and welcome them to purchase. Combined with the personalization settings just mentioned, first organize the customer information, including the customer’s mobile phone number, name, and the name of the regular shopping mall, into a table, and add it to the required Add the corresponding parameters to the text message you send, and the system will automatically bring the parameters into the corresponding copy.

example of loyalty

In this way, even if a simple personalization setting is completed, this approach will make the customer feel that he is talking to himself, and the overall feeling of being respected will be felt, rather than simply conveying a message to a loudspeaker. Take a look at the finished effect below, and compare whether the text message copy with personalized settings is more attractive.

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Moving on to question three, segmentation into groups, have you ever thought about how many types of customers you have? It’s not just new customers or old customers, but a deeper classification. Ask me why, everyone’s purpose of consuming customers is different, but you use the same copywriting techniques to deliver to customers, don’t you think there’s something weird? The classification method can be based on the basic customer gender and age, time frequency of consumption, number of purchased goods, attributes of purchased goods, ability to consume each time, cumulative consumption amount, time point of each consumption, and use of coupons. The number of times, etc., when everyone is spread out and classified carefully, you will be able to gain insights into customer intentions, target ads to different customers, and provide customers with considerate services.