Analyzing the “Olympics” craze: How companies can stand out in the global sports event

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The 2024 Paris Olympics is a sports event that attracts global attention and is also an excellent opportunity for companies to showcase their brand strength. The Olympic Games is not only a sports event, but also a marketing battlefield. As the event ends, we can analyze how companies used marketing strategies during this period to attract consumers' attention for continued application in the 2026 Asian Games.

Analyzing the Olympic craze


Table of contents
Marketing strategies of Taiwanese companies in the Olympics
Sponsorship and co-branding: the best way for brand exposure
Combination of patriotism and brand: stimulating consumer enthusiasm
Social media combined with offline activities: a powerful tool to expand influence
Olympic-themed products: attracting consumers’ attention
Looking ahead to the 2026 Asian Games: the potential and application of SMS marketing
Instant notifications and reminders: Increase engagement
Exclusive discount code: improve conversion rate
Interactive messaging campaigns: Deepen brand engagement
Conclusion
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Marketing strategies of Taiwanese companies in the Olympics
Sponsorship and co-branding: the best way for brand exposure
During the Olympics, sponsoring outstanding local athletes or sports teams has become a common practice for many companies to enhance brand awareness. These sponsorships can not only albania whatsapp phone number enhance the brand's social image, but also further drive sales through co-branded products. For example, sports brands may launch limited edition clothing co-branded with national players to attract the attention of sports fans and consumers.



Combination of patriotism and brand: stimulating consumer enthusiasm
Olympic events can often inspire strong patriotic sentiments among the public, and companies can use this opportunity to launch limited-edition products or promotions with Taiwanese characteristics. For example, when Olympic athletes receive medals, many businesses launch "buy one, get one free" campaigns. This strategy can stimulate consumers' desire to buy.



Social media combined with offline activities: a powerful tool to expand influence
During the Olympics, social media became the main battlefield for corporate marketing. The brand uses Olympic topics and combines them with offline activities to establish closer connections with consumers. For example, companies organize events to watch events with the public at designated locations to cheer for the players. And promote product discount information at the event venue, allowing consumers to participate and get exclusive discounts at the same time.