CPAs are not designed for all types of advertising campaigns. Knowing exactly which types of ads you can get the most out of is a competitive advantage to consider.
Cost per acquisition is designed for specific campaigns, where the results can be measured and evaluated almost immediately and are aimed at the sales process.
Using CPA in marketing is ideal for small georgia phone data businesses and entrepreneurs who are working to increase their sales and leads in a short, previously established period of time.
One of the business models that the CPA can adopt is the emerging companies known as startups . They focus on marketing and selling products and services through the intensified use of ICT.
In addition to being leveraged by startups, CPA can be viewed in B2C (mass market consumer) or B2B (business to business) business methods.
Screens with graphics showing what CPA is
The way to achieve conversions by using CPA- based advertising campaigns could be as follows:
Make an acquisition , a subscription or some purchase to a specific good.
Receive email addresses or other data of interest to complete the database by exchanging content or offering some type of personalized promotion or discount.
Conduct a survey in order to obtain data on a specific market.
Membership to enjoy some type of software for a certain period.
Since CPA is directly related to a specific action that involves conversion, the most recommended campaigns are those that end with a measurable output .
It is important to highlight that the types of ads that are most useful for CPA are banners, e-mail marketing, pop-ups , as well as the use of spaces such as Google Shopping, with the purpose of promoting a product or service and achieving the greatest number of sales in a precise time.
Dates such as Valentine's Day, Black Friday, Christmas, Cyber Monday, Halloween, are appropriate for its use.
Read more: 18 basic rules for successful online businesses
Online advertising campaigns
These are all CPA marketing campaigns aimed at capturing the customer's attention by promoting a product or service through the use of digital channels.
They are constantly evolving, adapting to new market trends, taking advantage of users' preferences and search intentions. Among the most notable we can mention:
Affiliate Marketing
Native advertising
Email marketing
Search Engine Advertising (SEM)
Online videos
Mobile advertising
Social media advertising
Remarketing or Retargeting
Display
From Google Ads to Social Media
By tracking your e-commerce conversions in Google Ads, you can use CPAs in a more optimal way. You will have the opportunity to determine the best keywords, search terms and intentions , among others .
This will improve your account at the lowest possible cost, achieving higher sales and therefore, higher profitability. From there, the jump that can be made to the different social networks, where the users are.
All of these spaces (Twitter, Facebook, Instagram, among others) are perfect places to show advertising campaigns that can achieve conversions in a more effective way.
By knowing the search intention of users, personalized campaigns can be created, aimed at responding to the needs of Internet users for goods and services.