Adobe has introduced voice analytics capabilities to its Analytics Cloud suite , which it hopes will help marketers understand how people use voice assistants to consume media and marketing. The company has decided to launch a tracking of how users interact with tools released by companies that build assistants , such as Amazon's Alexa , Google Assistant and Apple's Siri .
This voice analytics product will also feature an Adobe Sensei artificial intelligence service , which will make sense of trends within large data sets. Companies will then be able to capture and analyze voice data to understand the performance of their customers’ voice-based interactions. In this way, Adobe will help brands offer more personalized experiences and thus maintain customer loyalty.
All of this has been made possible by the rise of voice-based interaction systems , as the belarus phone number market for such devices is growing more and more, especially thanks to the popularity of Google and Amazon assistants, while Apple, for its part, recently announced that it would manufacture one. Thus, sales of such devices have grown by 39% in one year, according to data from Adobe . Meanwhile, a recent report by analyst Mary Meeker has indicated that 20% of mobile queries were made by voice, with assistants such as Siri on Apple.
“Being able to understand the successes and failures of the voice assistant is a huge benefit for developers and product managers, as it helps create a better experience ,” said Colin Morris, director of product management at Adobe Analytics.
In addition, according to a Gartner report , half of the world's largest organizations will in the future use data from connected devices to perform advanced analysis and algorithms. For this reason, Adobe believes it is appropriate to launch a solution that allows brands to perform their measurements in order to adapt their strategies when offering personalized experiences.