Since traditional TV contests began to move to smartphones , these formats are attracting the advertising interest of companies from different sectors. Brands are interested in their enormous potential for direct, effective and real-time communication with a profile of young consumers and technology users.
quiz show-style program in Spanish that is broadcast live via mobile. Companies such as Uber Eats, Amazon or Disney, entities such as Ecovidrio and singers such as Carlos Baute or Rayden have chosen it to carry out promotional, branding or awareness campaigns in the last three months. For this reason, the Spanish startup has already begun to close its first advertising campaigns that have allowed it to begin to monetize the project .
In their approach, these commercial actions always seek an attractive bolivia phone number format, not invasive or annoying for the user ; on the contrary, in many cases they translate into a direct benefit for the participants in the contest. This is the case of the agreement reached with the takeaway food company Uber Eats: until May 31, during the live broadcast of the program, participants are given a discount code with which they can save up to 50% on their first purchase.
Q12 has had the implementation of campaigns with different objectives
The Uber Eats campaign is aimed at consumption, branding or positioning of this brand in the takeaway food market. However, Q12 has carried out other types of campaigns with different objectives. For example, to promote a new product, such as the recent collaboration with Amazon to introduce its Amazon Echo smart speakers, equipped with the Alexa virtual assistant. During the month of May, 16 units are being raffled off among Qdoceros contestants.
Last March, Ecovidrio, a non-profit organisation responsible for managing the collection, recycling and reuse of glass containers in our country, chose Q12 to carry out an awareness campaign in order to contribute to generating a culture of recycling this material. To do so, questions on topics related to glass recycling and its impact on society were included in the rounds of 12 questions asked each day in the contest.