In this section we are going to tell you the 4 fundamental steps to create a giveaway on Instagram:
Plan the time and type of draw.
Defines the conditions of participation.
Post the giveaway on your profile.
Conduct the draw.
Let's look at each point in detail to make this giveaway a success for your account.
1. Plan the time and type of draw
As we said, the goal of any Instagram giveaway is to increase your followers and reward those who already follow you. It is an effective action if you do it strategically .
What does this mean? In finland phone data addition to achieving high participation during the giveaway (which will generate greater organic visibility for your brand on social media), the ultimate goal is for those new followers to continue being followers once the giveaway is over. And of course, they will become customers in the future.
To achieve this, your profile has to be optimized and attractive to those who are visiting it for the first time.
So, it's essential that you choose the moment when you're going to run the giveaway . If you've just started your Instagram profile, meaning you still have a few posts published or you don't have any featured stories created with basic information about your business, it's best to wait until your profile is more complete to attract new followers.
On the other hand, it is essential that you have a clear idea of who your ideal client is . With that in mind, you will be able to choose what the best prize for them might be. It has to be something valuable (not necessarily expensive), something that attracts them and has some special value.
Knowing who your target audience is, you will also be able to carry out collaborative giveaways , either with another brand or with influencers , as long as they target similar audiences.
You can create giveaways at any time of the year, but it is recommended that you associate them with a special date on which you can justify “rewarding” your followers. In general, they are related to events such as Mother's Day , Valentine's Day or Friendship Day.
You can also plan the giveaway for a key moment for your brand . For example, for an anniversary (or “anniversary month”), the launch of a new season or a new product you want to promote.
Bonus tip ! If you find it more comfortable to do this planning from your computer, you may be wondering how to post on Instagram from your PC . It's very simple and you don't need to download any tool to upload photos this way.