It is much easier to remove a publication in a Telegram channel than in the media, but not always cheaper. Therefore, for an anti-crisis in New Media, it is also necessary to provide for expenses.
Advice : We rarely recommend deleting information, because the Internet remembers everything. It is better to refute it. However, before doing this, it is advisable to conduct a thorough analysis of the negative.
On topic. Anti-crisis manager: what kind of profession is this?
How to Analyze a Crisis Situation in New Media
Telegram (and New Media in general) allow you to reach the czech republic telegram target audience from different angles, but the same opportunities — fast horizontal distribution of information — can work against the brand in times of crisis. This can be dealt with using an action algorithm approved at the level of the company's top management. Here is its template:
Monitoring
We advise you not to wait until the company's crisis situation becomes known from news and reposts of major channels. To detect negativity first, set up brand mention monitoring correctly. Three tools are most often used for analytics in new media:
"Medialogy".
TGStat.
Telemeter.
It is better to test everything to understand which one suits you best. For example, Medialogy has an interesting function: you can connect chatbots for each analytics object (or by tonality) to monitor the situation in the information field from your phone.
We at the agency work more often with Tgstat. How it works: the team defines keywords associated with the brand. If a crisis situation has already arrived, we write out those that are directly associated with the wave of negativity.
These words are entered into the Tgstat "monitoring" section, where you can also specify extended syntax, geolocation, language, channel topics of interest, and the number of subscribers. After that, the anti-crisis specialist or team gets the opportunity to track brand mentions in real time.