Farrokh Keneshkar, corporate general manager of ClarkeModet , believes that this change “reinforces the company’s vision of confidence in the future and demonstrates its position as a key ally in the innovation processes that companies face today.” Keneshkar also explains that ClarkeModet has always been characterized by a transformative drive , thanks to which it has been a pioneer in the sector when it comes to launching new services and initiating early international expansion. “This openness to change is what allows us to celebrate our almost century and a half of history this year. Innovation is part of our DNA,” he says.
The new brand was presented last night in Madrid during the company's 140th anniversary ceremony, which brought together a broad representation of innovation in Spain. During this meeting, Isabel Carvajal, Chairman of the Board of Directors of ClarkeModet , thanked clients, collaborators and partners for being part of the group's long history. "We look to the future with the belarus phone number security that all this immense baggage gives us, with enthusiasm and also with the certainty of being very well prepared for what lies ahead, both in its exciting challenges and in its many opportunities."
This is the new ClarkeModet brand
For the construction of the new strategic brand platform, the company has had the advice of Interbrand , a leading international brand consultancy. Interbrand has worked for months in coordination with managers from all the group's countries and the result is an identity with a marked digital and technological character , innovative and, above all, completely focused on connecting with the customer.
The new logo incorporates a symbol that serves as a tribute to this maxim: it symbolises the meeting point between ideas and the holistic and innovative solutions that make them a reality. In addition, the classic corporate green that has accompanied ClarkeModet for decades has been evolved, giving way to its new ultramarine blue as an expression of new values.
Interbrand Madrid's general manager, Nancy Villanueva , said: "ClarkeModet is now positioned as a key ally in innovation processes thanks to a consistent identity and a brand strategy aligned with its business strategy, once again highlighting the crucial role of the brand as a key asset and catalyst for iconic movements that transform companies from the inside out."