The advertising target is the official account and official website

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Google's advertising destination is the official website, FB is the fan page, post, and official website, and LINE is the official account and official website. After all, LAP is an advertisement within the LINE ecosystem. Therefore, the main advertising force includes guiding users to join LINE official account friends for longer-term marketing promotion. To have a LINE advertising account, you must connect to an official account. Therefore, if you want to place ads on LINE, don’t forget to start by operating a LINE official account!

4. User behavior built by LINE ecosystem
Each platform has its own ecosystem and determines its audience orientation. LINE's audience data is also based on user behavior on LINE. For example, in the "Behavior" category you can see the saudi arabia whatsapp phone number types of official accounts a user follows and the types of news they watch.

LINE LAP backend: In the detailed target behavior, you can choose to track the official account type
5. Upload the list using phone number/email
Just like other advertising platforms, you can also upload first-party data on LAP, such as mobile phone numbers and emails, and use your own lists to build audiences and place ads. In addition, under LINE's architecture, the UID used to identify users can also be used to upload and serve ads.

How to improve the effectiveness of LINE LAP?
How can we be better than others in advertising? With Crescendo Labs' all-round marketing platform MAAC , you can not only use the second-party data collected by LINE to place ads, but also collect first-party data yourself to operate your ads better:

Export the most accurate audience
In proactive advertising, precise placement is the key. Using MAAC's segmentation function , you will have information such as friends' tags and member activity levels, and can then filter out the audience you want and import it into the LINE backend using UID. Only by targeting these people with personalized ads and attracting high-value users to purchase goods can the benefits of these first-party data be amplified .