Make full use of data to practice personalized and accurate communication

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After collecting and integrating the data, the next topic is how to use the data.

Having in-depth and diverse data is DTC’s biggest advantage. However, data is just a tool, but the key to success is still the "people" who use and interpret the data. When running digital marketing , marketers who lack experience in interpreting data often have difficulty determining which indicators are more important data, or what is the mexico whatsapp phone number meaning behind the numbers? At this time, tools will be needed to help marketers come up with insights, or to allow the marketing team to focus more on the observation and analysis of specific data indicators.

Crescendo Labs works closely with the marketing teams of more than 500 clients, allowing it to grasp the latest trends in digital marketing. It also continuously develops new product features, introduces AI marketing to provide data insights, and provides data indicators that better meet the needs of marketers. . For example, the "machine determines audience" function provided by MAAC is not only based on more complex behavioral analysis, but also adds the factor of time, allowing brands to directly filter out members who are most likely to purchase in the next two weeks, improving the effectiveness of marketing activities. conversion rate and save unnecessary waste of marketing resources.